B2B Lead Generation
B2B Lead Generation
At Holloway Consultancy, we specialise in B2B lead generation that delivers more than just numbers — it delivers results. In today’s competitive landscape, businesses need more than a list of contacts. They need a partner who understands how to identify, engage, and convert the right decision-makers at the right time. That’s where we come in.
Our approach is strategic, data-led, and tailored to the nuances of the B2B buying cycle. We begin by gaining a deep understanding of your business, your ideal client profile, and your unique value proposition. Then, we build a lead generation engine designed to engage high-intent prospects with messaging that speaks directly to their needs and challenges.
From C-suite executives to key procurement teams, we target the people who matter — using a multi-channel strategy that may include LinkedIn outreach, cold email, curated landing pages, and retargeting where appropriate. Every step is carefully optimised to ensure relevance, quality, and conversion potential.
We don’t just generate leads — we generate opportunities. Our campaigns are built to support long-term business growth, backed by clear reporting, ongoing optimisation, and a proactive team that’s always thinking one step ahead.
At Holloway Consultancy, we pride ourselves on being more than a service provider. We’re a growth partner — one that’s trusted by forward-thinking B2B brands to open doors, create momentum, and drive pipeline success.
Let’s connect you with the businesses that matter.
Partner with Holloway Consultancy to unlock strategic, scalable B2B lead generation that drives your growth forward.
What We Do
LinkedIn Lead Generation
We'll help you leverage the power of LinkedIn to generate new, highly qualified leads, and make valuable connections.
Cold Email
Our skilled and seasoned copywriters have a proven track record of crafting cold email copy that gets results that convert.
B2B Lead Generation
We'll fill your sales funnel with a steady stream of qualified leads will convert.
Cold Calling
Forget the script! Our team focusess on building genuine, viable relationships via targetted cold calling.
Lead Generation Outsourcing
We'll work seamlessly with your sales team to take away the arduous task of lead generation so they can focus on conversions.
Appointment Setting
Our appointment setters will schedule calls with qualified key decisions makers in your target market.
maximise your business potential
Needs Assessment
The process usually begins with a consultation between your company and the outsourced lead generation service. During this phase, you’ll discuss your specific needs, target audience, industry, and goals.
Strategy Development
Based on the information gathered during the needs assessment, the outsourcing provider will develop a customized lead generation strategy tailored to your business. This strategy may include a combination of inbound and outbound marketing tactics, depending on your objectives and target market.
Data Acquisition
The outsourcing provider may use various methods to acquire data relevant to your target audience. This could involve purchasing lead lists, conducting market research, leveraging existing databases, or employing advanced data mining techniques.
Campaign Execution
Once the strategy is in place and the necessary data is acquired, the outsourcing provider will execute the lead generation campaign. This may involve activities such as email marketing, content marketing, social media outreach, advertising, cold calling, or a combination of these tactics.
Lead Qualification
As leads are generated, they are typically qualified to ensure they meet your specific criteria for a potential customer or client. This may involve assessing factors such as demographics, firmographics, budget, authority, need, and timing (BANT criteria).
Lead Nurturing
Qualified leads are then nurtured through the sales funnel using targeted communication and marketing efforts. This could include personalized email sequences, follow-up calls, educational content, webinars, or other engagement strategies designed to move prospects closer to making a purchase decision.
Handoff to Sales Team
Once leads are sufficiently qualified and engaged, they are handed off to your internal sales team for further cultivation and conversion into customers or clients. The outsourcing provider may also provide support and guidance to your sales team during this process.
Monitoring and Optimization
Throughout the campaign, the outsourcing provider continuously monitors performance metrics and analyzes results to identify areas for improvement. Adjustments may be made to the strategy, tactics, or targeting based on data-driven insights to optimize lead generation efforts over time.
FAQ’s
Will you work with me if I am not based in the UK?
Yes, we are a fully virtual team and work globally. We have had clients ranging from the US, UK, throughout Europe, and China…and more. Our Lead Generation, UK based, services clients globally.
How much does it cost for lead generation services?
Lead Generation services will vary in costs. This comes down to what style outreach is done, the time investment you are paying for and the company itself. The Holloway Consultancy team offers a range of differing prices, we encourage you to book a call to find out what the best fit will be for you.
What Is Lead Generation?
Lead generation involves various marketing strategies to help you attract, engage, and convert customers to your service or product offerings. Lead generation may include services like enhancing your network, creating engaging online content, and profile optimisation.
Do you assess the needs of each company and offer different methods?
Yes. Holloway Consultancy offers a variety of different lead generation methods. Depending on your specific needs, you can choose from various options. This includes Linkedin Lead Generation, Cold Calling and Cold Emailing, book a call to find out what would best work for you and your business.
What do I have to provide you with to get started?
After providing us with the initial information to set up, our team can handle the rest. You will receive a quick fill-out form that will include all information we need to launch your campaign. . We will get your qualified leads into your booking calendar. From there, it is up to you to seal the deal. We specialise in lead generation, so we will ensure that all leads that come through to you to talk to are highly qualified and will suit your client type.
Get Started
Elevate Your Business With Holloway Consultancy
Services
LinkedIn Lead Generation
Cold Email
B2B Lead Generation
Cold Calling
Lead Generation Outsourcing
Appointment Setting
Our Menu
Services
About Us
Holloway Consultancy
Unit 311-A, Floor L3, Building DDP, A3 Building, DSO-IFZA
sales@hollowayconsultancy-fzco.com